Hwaseung's latest Corporate Identity, themed around 'Harmony', incorporates the color 'Blue Star' symbolizing an enduring collaboration towards harmony. The Blue Star, gleaming in the world's most favored color, symbolizes a creative, adaptable, and nurturing entity that fosters connections among people, imbuing a sense of security and trust.

The new corporate identity (CI) encompasses a design philosophy that eliminates decorative elements, effectively showcasing the core of Hwaseung's identity in a clear and direct manner. The English company name "Hwaseung" features capitalized letters and a gothic typeface with bold strokes, visually representing the reliability and technological identity of Hwaseung. In contrast, "Mungjo" utilizes a larger and bolder font style without (Sans) Serif inflections.